Pick a Card

Have you seen that card trick where the magician asks someone to pick any card from a fan of cards.  Then they put it back in the pack and the magician tells them what card it was?

Well launching a new product is a bit like your first day at magic school.  You know what you have to achieve but the odds of doing it are stacked against you.

This analogy is even more accurate when you consider how much a buyer is tricked into buying a particular product.  Marketing people earn their pay by doing things that swing the odds in favour of the buying decision arriving at their product.

The point I am making is you can not expect to do a good job or even a respectable job of making your idea take-off without the help of others.  People who know the tricks - the ways of getting not just a good result, but the result you want.

The magician has three aims -

1. Wow the customers with what he does for them

2. Get talked about so as to get more bookings / sales

3. Have the customers feeling they got value for money

It is the same for your idea - everyone involved including you must feel the idea as sold by you is meeting the three criteria all the time.  It is the triangle for success of any venture and any product or service.

Most of the ideas we deal with are services on the internet and these are the easist to make available yet the hardest to make successful.

We are successful because we know the magic.

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