The one thing holding back many great ideas is they have not been packaged (given a face) to suit the customer.  From the cellophane wrapper to the colour, operating smoothness, sounds, smells and texture you have to design your product to wow the customer.

You take 'Windows' - the concept was not new and many systems used a screen looking view on-screen to display physical controls users were used to.  Many iterations later and 'Vista' is the next step in a long line of adaptations aimed at giving the computer a personality.

The latest OS from Microsoft put a huge emphasis on quality of graphics, curves, smooth movement and 'sexy' lines like sports cars have.  This to appeal to our subconscious yet to the technically minded there may be no improvement and in reality anything other than a seriously upgraded PC will run very slow trying to do the sexy bits.

Dyson is another example where putting the right blend of appeal factors on top of a good technical product made it a WOW product.

If you ever watch Dragons or hear of the Princes Trust you'll observe that success is rarely born out of a good basic idea - it is born out of teamwork. Having a blend of skills to cover all the aspects the customer will judge it by makes for a successful product.

Do you have the right team?